Supporting the age of digital insurance agents. Imagine having a personal insurance agent that you can reach through Facebook Messenger.
The goal was to automate insurance inquiries and create a personalized digital experience for customers on Facebook Messenger platform. Therefore, real agents were digitalized and enhanced with chatbot technology, merging best of both worlds.
Since launch, the personalized insurance chatbot improved conversion rates and general customer interest for insurance policies. Also, the customer satisfaction was great throughout the journey, creating plenty of followup opportunities and acquisition options.
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